2025 Getty Marrow Mid-Point – Jana Mae Rubio

Good morning everyone! This is Jana Mae, reporting live from the Craft in America Center in sunny Los Angeles. It doesn’t feel like five weeks has passed – it’s been so fun meeting everyone at the Center and the other interns in the Getty Marrow program. I’m really looking forward to hanging out with the other West LA interns next week.

It’s been eye-opening to see how social media is approached and analyzed internally. I have been learning about the back end of Pinterest, Youtube, Instagram, Tiktok and Facebook. Recently, my projects have centered around optimizing our Pinterest account. Pinterest, in general, is an underused platform by many American museums. This avenue will be amazing to showcase the beautiful work featured in our Center space.

An upcoming project of mine is brainstorming short-form videos to promote our current exhibition! There’s always something new to adapt to – converting the momentum from a viral post (e.g. Helena Hernmarck’s video) to more engagement with our social media overall is challenging. But I’m learning more about what resonates well with users and what makes them more likely to interact with a post. 

Pop culture is always trending, so I’m currently managing a balance between a personable video style with Craft in America’s academic approach to media. I have hope that this can reach a new audience of Gen Z users. 
Learning WordPress and organizing past artist talks and interviews has been very satisfying. I’ve also been updating Craft in America’s artist database with all of the people featured in their episodes and exhibitions. If you are an artist, I implore you to at least have an Instagram or website. We need your contact information! We want to keep in touch with you!

One of the highlights of the internship so far was going to the Arts Summit where I met the interns from the other institutions for the first time! It was so fun seeing everyone’s outfits (we all seem to be artsy…) and what keychains people collected on their bags. My favorite bag was definitely Dylan’s. She thrifted hers and immediately took to decorating it. I, too, have my own cherished bag that accompanies me to the Center. It was great to bond over the little details of an outfit! 

Everyone has been so receptive to all the social media ideas I’ve had. There’s more in the works so watch out for updates! See you soon!