East West Floats
In San Francisco, the Chinese New Year festival has grown to be the largest celebration of Asian culture outside of Asia. Started in 1860 by Chinese immigrants to America, the 150-year-old tradition of celebrating the Chinese New Year with a parade continues to thrive. East West Floats, with a staff of exceptional artists, create over 20 floats for the parade, estimated to draw more than a million spectators. The artists¹ dazzling ability to combine form with function comes together in an explosion of light and color as these floats glide through the nighttime San Francisco streets in a tribute to the important history of Chinese Americans and a celebration that connects us all.